The Project

Finding a perceptive solution to improve Telstra’s customer care and support across its digital environments.

The Outcome

Telstra Home - a platform that encompasses proactive care, post-sale support, billing, education, customer loyalty and messaging; all accessible from any digital device.

Data and technical stewardship

Underpinned by an intelligent data strategy, Telstra Home sees the big picture of the household and customer - thus provides a framework of complete intuitive service.

Intelligent information use

The complete Telstra Home experience is driven by Telstra’s existing systems and supported by our loyalty and data profiling technologies.

CX creation

The seamless customer experience - including the integral research validation and thoughtful interface - was delivered by our in-house Service and Experience Designers.

A powerful example of seamless customer experience.

CX Lavender acknowledges the Traditional Custodians of Country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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